We can all be entrepreneurs. Everyone can become a businessperson at any time that they choose to; that’s the kind of world we live in now. It’s amazing what opportunities we have these days compared to even two decades ago.

But the thing is, to be a successful business owner, it takes a lot more than picking your trade, naming your brand, and registering at the appropriate regulatory authorities.

What you Need to Understand

Owning a business involves strategic planning and an eye for management that most people just do not possess. You need to learn how to market what you sell and limit how much you spend; those are the two most important factors that make-or-break businesses.

Suppose you can market your goods or services properly and control how much is going out as expenses. In that case, you have a properly run business because good marketing brings in more sales, which means more revenue. Managing your expenses means limiting how much is spent by the business; this facilitates higher profit margins.

Expense Management

Although you should employ a well-educated and experienced financial advisor for you to achieve an air-tight financial plan, there are a few principles about expense management that are fundamental to your business’s success, you must know. These principles are;

  • Understanding and forecasting expenses:

As a business owner, you need to understand your job’s mechanics. This involves knowing how your PR, Sales, Marketing, Operations, HR, and Accounting sectors work depending on its scale and what they entail.

You should be able to predict present costs and how these costs may change in the nearest future. This helps you better plug the money leaking areas and make better sales, which means a more positive cash flow.

  • Reducing expenses:

It is always a good default strategy to save expenses as much as possible without sacrificing your product/service quality or efficiency. Every dollar you save from leaving the company’s coffers is a dollar extra added to your profit.

  • Strategically taking on expenses:

This simply means making smart choices about where you spend your money; all expenses should be valuable to your company. Taking out funds to train your employees, for example, is a smart expense because better-trained workers mean higher efficiency, which leads to more sales.

To properly take care of the outgoings in your business, there are some factors you need to look after as they can cost you money in the long term if ignored, here are five (5) of the most important categories to organize;

  1. Employee wages and benefits

According to research, labor accounts for 70% of the company’s expenses. This is a huge chunk from your coffers and must be monitored diligently. If you’re just starting, you should know benefits on its own, which is a part of the labor budget, could account for up to $10,000 per year.

This is why it would be prudent that you only employ essential staff and use freelancers and part-time help to supplement your workforce.

  1. Tax

Just like the popular saying goes, there are only two things in life that are assured; death and taxes. This statement is so popular because of how inherently true it is; you cannot escape your taxes; as long as you want to live and operate your business freely in your country, you must settle your tax responsibilities.

Always ensure the budget for all tax categories, including income tax, self-employment tax, estimated tax, withheld tax, etc. Lack of tax knowledge could cost you between thousands to millions of dollars, either by defaulting or ignorance.

  1. Professional fees

In the entrepreneurial spirit, it is to be a jack of all trades, to want to do everything yourself. But as previously stated, there are some aspects of your business you surely shouldn’t do alone if you want your business to grow and thrive. Fees for professionals to handle your legal issues, taxes, or account is well worth more often than not.

That aside, there are still ways to cut costs in this area. Try doing in-depth searches for cheaper but still efficient professionals fresh out of college who are willing to work for lesser pay to get experience and ask around from your fellow local businesses to ascertain who they use and why before interviewing them.

  1. Utilities and office supplies

The monthly cost of operations and normal day-to-day expenses can pile up if left unattended. Basic utilities that need to be catered for like water, electricity, internet, and office supplies like pencils, paper, ink is surprisingly expensive as a cumulative.

Taking steps like going green, reducing workspace, embracing technology, and strict rules on usage of facilities are smart ways to reduce cost.

  1. Marketing and Advertising’s

Marketing and advertising are a vital part of your organization that just cannot be ignored. If you want to build your brand, improve sales, and garner respect, these departments must be on par. Although it may take some experiments and case studies to achieve but focused marketing strategies may be the way to go, it reduces the scope of adverts and marketing. If done correctly, this process increases targeted reach and reduces costs.


Taking responsibility for your expenses as a businessman/woman is a prerequisite (after having the passion) to running a business properly and effectively. The 5 categories pointed out above are vital and should be taken with the most seriousness. Consistently using the tips offered to cut costs and budget your finances will give you a platform to own and run a successful business. You can also hire the services of an expert accountant to help you track these expenses. Learn and practice more because as your financial skills grow, so does your company.